The Tirreno Adriatico Cycling event leveraged a suite of advanced digital solutions to deliver a significantly enhanced user experience (augmented user engagement). Key services included:

• White Label App with Dynamic Map:
  • A personalized application that, thanks to the dynamic map, allowed users to experience the race immersively, following the route in real-time and accessing detailed information.
• Geo-Localized Marketing Solution:
  • Geographic location-based marketing strategies enabled the delivery of targeted messages, increasing engagement and providing personalized promotional opportunities.
• Lead Generating:
  • Data collection tools integrated into the app enabled the creation of a database of qualified contacts, useful for future events and marketing initiatives.
• Market-Place:
  • A digital marketplace platform connected local businesses and sponsors with participants, creating new business opportunities.
• Gamification:
  • Game elements, such as challenges and contests, stimulated user interaction with the app, making the experience more engaging and memorable.
• Augmented User Engagement:
  • The integration of all these technologies created an augmented user experience, where the combination of real-time information, social interaction, and personalized content maximized engagement and satisfaction.

In conclusion:

The Tirreno Adriatico event demonstrated how the integration of advanced technologies can transform a sporting event into an engaging and interactive digital experience, providing value to both spectators and sponsors.